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Autosport Business

Covering industry news and insight into the business of motorsport

Latest news on Autosport Business

Formula 1 sponsorship tops $2billion for the first time

Formula 1 sponsorship tops $2billion for the first time

Formula 1
F1 Formula 1
Spanish GP
Formula 1 sponsorship tops $2billion for the first time
Rosé-tinted spectacle – Formula 1 welcomes Whispering Angel as partner

Rosé-tinted spectacle – Formula 1 welcomes Whispering Angel as partner

Formula 1
F1 Formula 1
Spanish GP
Rosé-tinted spectacle – Formula 1 welcomes Whispering Angel as partner
Wickens proves he’s ready for his new challenge

Wickens proves he’s ready for his new challenge

Sponsored
Sponsored
Wickens proves he’s ready for his new challenge
Official APX GP merchandise launches ahead of F1 film

Official APX GP merchandise launches ahead of F1 film

Formula 1
F1 Formula 1
Spanish GP
Official APX GP merchandise launches ahead of F1 film
Liberty Media and LVMH executives among F1 partners panels at Autosport Business Exchange: Monaco

Liberty Media and LVMH executives among F1 partners panels at Autosport Business Exchange: Monaco

Formula 1
F1 Formula 1
Monaco GP
Liberty Media and LVMH executives among F1 partners panels at Autosport Business Exchange: Monaco
“Shakespeare on wheels” – F1’s biggest ever partner on why the series captures the imagination

“Shakespeare on wheels” – F1’s biggest ever partner on why the series captures the imagination

Formula 1
F1 Formula 1
Monaco GP
“Shakespeare on wheels” – F1’s biggest ever partner on why the series captures the imagination
Playing its cards right – Red Bull extends partnership with Visa

Playing its cards right – Red Bull extends partnership with Visa

Formula 1
F1 Formula 1
Monaco GP
Playing its cards right – Red Bull extends partnership with Visa
Chang: Liberty has taken F1 “well beyond” a core sports product

Chang: Liberty has taken F1 “well beyond” a core sports product

Formula 1
F1 Formula 1
Monaco GP
Chang: Liberty has taken F1 “well beyond” a core sports product
Cloud cover for Aston Martin as CoreWeave deal struck

Cloud cover for Aston Martin as CoreWeave deal struck

Formula 1
F1 Formula 1
Monaco GP
Cloud cover for Aston Martin as CoreWeave deal struck
F1 inks deal with Disney for Mickey Mouse merchandise

F1 inks deal with Disney for Mickey Mouse merchandise

Formula 1
F1 Formula 1
Emilia Romagna GP
F1 inks deal with Disney for Mickey Mouse merchandise
Wickens: Taking the next step on the comeback trail

Wickens: Taking the next step on the comeback trail

Sponsored
Sponsored
Wickens: Taking the next step on the comeback trail
GM boss insists Trump tariffs will not impact Cadillac F1 project

GM boss insists Trump tariffs will not impact Cadillac F1 project

Formula 1
F1 Formula 1
GM boss insists Trump tariffs will not impact Cadillac F1 project
Sending a message - Communications giant Infobip teams up with Haas F1

Sending a message - Communications giant Infobip teams up with Haas F1

Formula 1
F1 Formula 1
Miami GP
Sending a message - Communications giant Infobip teams up with Haas F1
Rare Brawn F1 car could fetch $6.5m in Miami auction

Rare Brawn F1 car could fetch $6.5m in Miami auction

Formula 1
F1 Formula 1
Miami GP
Rare Brawn F1 car could fetch $6.5m in Miami auction
Nasdaq teams up with Mercedes ahead of Miami GP

Nasdaq teams up with Mercedes ahead of Miami GP

Formula 1
F1 Formula 1
Miami GP
Nasdaq teams up with Mercedes ahead of Miami GP
F1 signs PwC as official consulting partner from Miami GP onwards

F1 signs PwC as official consulting partner from Miami GP onwards

Formula 1
F1 Formula 1
Miami GP
F1 signs PwC as official consulting partner from Miami GP onwards
F1’s American revolution – how the series finally cracked the USA

F1’s American revolution – how the series finally cracked the USA

Formula 1
F1 Formula 1
F1’s American revolution – how the series finally cracked the USA
On the cards – Lewis Hamilton teams up with Fanatics after London store launch

On the cards – Lewis Hamilton teams up with Fanatics after London store launch

Formula 1
F1 Formula 1
On the cards – Lewis Hamilton teams up with Fanatics after London store launch
Electric dreams: Formula E executives pushing on with radical plans and silencing critics

Electric dreams: Formula E executives pushing on with radical plans and silencing critics

Formula E
FE Formula E
Miami ePrix
Electric dreams: Formula E executives pushing on with radical plans and silencing critics
Tackling tariffs - Vowles explains Williams’ safeguards against market uncertainty

Tackling tariffs - Vowles explains Williams’ safeguards against market uncertainty

Formula 1
F1 Formula 1
Saudi Arabian GP
Tackling tariffs - Vowles explains Williams’ safeguards against market uncertainty
Gulf in class – Saudi Arabia told to improve grassroots motorsports to succeed at the top

Gulf in class – Saudi Arabia told to improve grassroots motorsports to succeed at the top

Formula 1
F1 Formula 1
Saudi Arabian GP
Gulf in class – Saudi Arabia told to improve grassroots motorsports to succeed at the top
Faster pasta: Barilla name returns to F1 as official partner

Faster pasta: Barilla name returns to F1 as official partner

Formula 1
F1 Formula 1
Bahrain GP
Faster pasta: Barilla name returns to F1 as official partner
More STEM opportunities as Formula E and PIF launch educational project

More STEM opportunities as Formula E and PIF launch educational project

Formula E
FE Formula E
Miami ePrix
More STEM opportunities as Formula E and PIF launch educational project
McLaren, Deloitte and FIA to circulate sustainability handbook to F1 teams

McLaren, Deloitte and FIA to circulate sustainability handbook to F1 teams

Formula 1
F1 Formula 1
McLaren, Deloitte and FIA to circulate sustainability handbook to F1 teams
Formula E to showcase further community, inclusivity and sustainability initiatives at Miami E-Prix

Formula E to showcase further community, inclusivity and sustainability initiatives at Miami E-Prix

Formula E
FE Formula E
Miami ePrix
Formula E to showcase further community, inclusivity and sustainability initiatives at Miami E-Prix
Cowell: “Business as usual” for Aston Martin in Japan after stake sale plan

Cowell: “Business as usual” for Aston Martin in Japan after stake sale plan

Formula 1
F1 Formula 1
Japanese GP
Cowell: “Business as usual” for Aston Martin in Japan after stake sale plan
What does a special livery deliver for F1 teams?

What does a special livery deliver for F1 teams?

Formula 1
F1 Formula 1
Japanese GP
What does a special livery deliver for F1 teams?
Aston Martin to sell F1 team stake as Stroll invests more money

Aston Martin to sell F1 team stake as Stroll invests more money

Formula 1
F1 Formula 1
Aston Martin to sell F1 team stake as Stroll invests more money
The advanced welding technology that helped save lives in F1

The advanced welding technology that helped save lives in F1

Formula 1
F1 Formula 1
The advanced welding technology that helped save lives in F1
Rebel with a cause – New Racing Bulls partner aiming to complete the ‘challenger’s code’

Rebel with a cause – New Racing Bulls partner aiming to complete the ‘challenger’s code’

Formula 1
F1 Formula 1
Chinese GP
Rebel with a cause – New Racing Bulls partner aiming to complete the ‘challenger’s code’
Following the puck – Kiro’s ownership team at home in Formula E

Following the puck – Kiro’s ownership team at home in Formula E

Formula E
FE Formula E
Following the puck – Kiro’s ownership team at home in Formula E
China in their hands – why aren't F1 teams brimming with Chinese partners?

China in their hands – why aren't F1 teams brimming with Chinese partners?

Formula 1
F1 Formula 1
Chinese GP
China in their hands – why aren't F1 teams brimming with Chinese partners?
Three stripes and you're in – how Mercedes and adidas finally landed F1 collaboration

Three stripes and you're in – how Mercedes and adidas finally landed F1 collaboration

Formula 1
F1 Formula 1
Australian GP
Three stripes and you're in – how Mercedes and adidas finally landed F1 collaboration
Exx marks the spot – Racing Bulls welcomes ExxonMobil as new fuel partner

Exx marks the spot – Racing Bulls welcomes ExxonMobil as new fuel partner

Formula 1
F1 Formula 1
Australian GP
Exx marks the spot – Racing Bulls welcomes ExxonMobil as new fuel partner
Will Cadillac divide American fans as US F1 presence grows?

Will Cadillac divide American fans as US F1 presence grows?

Formula 1
F1 Formula 1
Will Cadillac divide American fans as US F1 presence grows?
Just the ticket – Alpine partners with viagogo to offer more fans the chance to watch F1 live

Just the ticket – Alpine partners with viagogo to offer more fans the chance to watch F1 live

Formula 1
F1 Formula 1
Australian GP
Just the ticket – Alpine partners with viagogo to offer more fans the chance to watch F1 live
Charlotte Tilbury to fund female karting as F1 Academy deal is extended

Charlotte Tilbury to fund female karting as F1 Academy deal is extended

F1 Academy
F1AC F1 Academy
Charlotte Tilbury to fund female karting as F1 Academy deal is extended
Mark Mann-Bryans: Having an ‘official vodka’ feels like a step too far for F1’s partnership push

Mark Mann-Bryans: Having an ‘official vodka’ feels like a step too far for F1’s partnership push

Formula 1
F1 Formula 1
Mark Mann-Bryans: Having an ‘official vodka’ feels like a step too far for F1’s partnership push
F1 announces official vodka partner after LVMH deal

F1 announces official vodka partner after LVMH deal

Formula 1
F1 Formula 1
F1 announces official vodka partner after LVMH deal
Las Vegas GP organisers say F1 race generated $934m in revenue for the area

Las Vegas GP organisers say F1 race generated $934m in revenue for the area

Formula 1
F1 Formula 1
Las Vegas GP
Las Vegas GP organisers say F1 race generated $934m in revenue for the area
NEOM McLaren and TDK collaboration yielding success in Formula E 

NEOM McLaren and TDK collaboration yielding success in Formula E 

Formula E
FE Formula E
Jeddah ePrix II
NEOM McLaren and TDK collaboration yielding success in Formula E 
Sweet dreams are made of teams – Airtasker and Racing Bulls highlighting unsung heroes

Sweet dreams are made of teams – Airtasker and Racing Bulls highlighting unsung heroes

Formula 1
F1 Formula 1
Sweet dreams are made of teams – Airtasker and Racing Bulls highlighting unsung heroes
F1 announces new betting data supplier for 2025

F1 announces new betting data supplier for 2025

Formula 1
F1 Formula 1
Bahrain Pre-Season Testing
F1 announces new betting data supplier for 2025
TAG Heuer makes timely move into F1 Academy

TAG Heuer makes timely move into F1 Academy

F1 Academy
F1AC F1 Academy
TAG Heuer makes timely move into F1 Academy
From banter to business: The changing role of social media in motorsports

From banter to business: The changing role of social media in motorsports

Formula 1
F1 Formula 1
From banter to business: The changing role of social media in motorsports
Steiner dismisses Haas F1 lawsuit after mediation

Steiner dismisses Haas F1 lawsuit after mediation

Formula 1
F1 Formula 1
Steiner dismisses Haas F1 lawsuit after mediation
Brown hails unrivalled F1 commercial success story at McLaren

Brown hails unrivalled F1 commercial success story at McLaren

Formula 1
F1 Formula 1
Season launch
Brown hails unrivalled F1 commercial success story at McLaren
Getting to know you – Maaden putting its name out there with Aston Martin deal

Getting to know you – Maaden putting its name out there with Aston Martin deal

Formula 1
F1 Formula 1
Getting to know you – Maaden putting its name out there with Aston Martin deal
Jack Whitehall to host F175 as Take That among artists to perform

Jack Whitehall to host F175 as Take That among artists to perform

Formula 1
F1 Formula 1
Season launch
Jack Whitehall to host F175 as Take That among artists to perform
Eddie Jordan-led consortium buys London Irish rugby club out of administration

Eddie Jordan-led consortium buys London Irish rugby club out of administration

General
MISC General
Eddie Jordan-led consortium buys London Irish rugby club out of administration
Eni happy returns – energy company back in F1 with Alpine

Eni happy returns – energy company back in F1 with Alpine

Formula 1
F1 Formula 1
Eni happy returns – energy company back in F1 with Alpine
F1’s Monaco Grand Prix gets its first title sponsor as TAG Heuer signs up

F1’s Monaco Grand Prix gets its first title sponsor as TAG Heuer signs up

Formula 1
F1 Formula 1
F1’s Monaco Grand Prix gets its first title sponsor as TAG Heuer signs up
McLaren joins F1 in partnering with lottery operator Allwyn

McLaren joins F1 in partnering with lottery operator Allwyn

Formula 1
F1 Formula 1
McLaren joins F1 in partnering with lottery operator Allwyn
Qiddiya circuit continues to build excitement ahead of planned opening

Qiddiya circuit continues to build excitement ahead of planned opening

Sponsored
Sponsored
Qiddiya circuit continues to build excitement ahead of planned opening
Idris Elba among new investors in Kiro Formula E team

Idris Elba among new investors in Kiro Formula E team

Formula E
FE Formula E
Jeddah ePrix I
Idris Elba among new investors in Kiro Formula E team
Record title sponsorship for Williams F1 as Atlassian deal announced

Record title sponsorship for Williams F1 as Atlassian deal announced

Formula 1
F1 Formula 1
Record title sponsorship for Williams F1 as Atlassian deal announced
Lotto operator Allwyn joins F1 as partner

Lotto operator Allwyn joins F1 as partner

Formula 1
F1 Formula 1
Lotto operator Allwyn joins F1 as partner
Gulf Air continues as title sponsor of F1 Bahrain Grand Prix

Gulf Air continues as title sponsor of F1 Bahrain Grand Prix

Formula 1
F1 Formula 1
Gulf Air continues as title sponsor of F1 Bahrain Grand Prix
Netflix set to enter race for F1 broadcast rights in the United States

Netflix set to enter race for F1 broadcast rights in the United States

Formula 1
F1 Formula 1
Netflix set to enter race for F1 broadcast rights in the United States
Man versus machine learning – A2RL is bringing together human and AI potential on the racetrack

Man versus machine learning – A2RL is bringing together human and AI potential on the racetrack

Sponsored
Sponsored
Man versus machine learning – A2RL is bringing together human and AI potential on the racetrack

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